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Sales and Marketing Information System :

There are some basic operations that every business should focus on. Generating sales through the use of marketing is a strategic principle that you certainly use. Regrettably many businesses do not carry out all the necessary operations in this area correctly. The main focus falls on the promotion and advertisement of the product, but the results have to be measured as well. This is necessary for determining the efficiency and effectiveness of the campaigns. As the process can be daunting it is best for a sales and marketing information system to be used. The first aspect you have to focus one when developing such a system is the collection of the necessary statistical data. The sales are the main factor that determines the effectiveness of a marketing campaign. But there are other statistics that have to be taken into consideration as well. You have to have an idea whether your advertisement messages and promotional offers make strong calls to action. You should also know how effectively these reach your potential clients. In order to have better and more accurate statistics you need to employ a variety of tools in your sales and marketing information system. It is important to automate the data collection process to a great extent. The next stage is the analysis of the statistics that you have. You need tools for this as well. It is essential for you to make an analysis of your sales. It is also important to derive more information about the demographics of your customers. You should also have an adequate assessment of the marketing methods you use. After you have derived all conclusions based on the data from the sales and marketing information system and on the analysis, you have to be able to devise more effective strategies. It is essential for you to be able to implement them into already existing campaigns for maximum flexibility